Privacy Policy

Personal Information

We collect personal information that you voluntarily provide to us when:

• Newsletter Subscriptions: Email address via our newsletter signup forms
• Contact Forms: Name, email address, and message content when you contact us

Automatically Collected Information

• Website Analytics: Anonymous website usage statistics via Umami (self-hosted, privacy-focused analytics) including page views, session duration, and browser information
• Training Plan Interactions: We track how you interact with training plans to improve our service:
  • Views & Clicks: Which training plans you view, which buttons you click (view details, purchase links), and navigation patterns
  • Search Queries: Terms you search for to find training plans (stored anonymously, not linked to your identity)
  • Filter Preferences: Which filters you use (fitness level, price range, hours per week, coach preferences)
  • Plan Metadata: Plan identifiers (slug, title, coach name, price) associated with your interactions
  • Referrer Information: Which page you came from before viewing a plan
  • Session Data: Aggregated information about your browsing session stored temporarily in your browser's local storage
• Affiliate Link Tracking: When you click external purchase links, we log:
  • Timestamp and date of click
  • Plan identifier and coach name
  • Referrer URL (which page you clicked from)
  • IP address (temporarily, for rate-limiting and fraud prevention only - not stored long-term)
  • User agent (browser and device information)

We use the information we collect for the following purposes:

• Newsletter Delivery: Sending training tips, new plan notifications, and directory updates
• Communication: Responding to your inquiries and providing customer support
• Website Improvement: Understanding how our website is used to improve user experience and navigation
• Content Personalization: Analyzing which training plans are most popular to feature relevant content on our homepage and in recommendations
• Search & Discovery: Understanding search patterns to improve our search algorithm and identify missing content areas
• Filter Optimization: Analyzing which filters are most useful to users to improve our filtering system
• Affiliate Attribution: Tracking clicks on external purchase links for our affiliate program reporting and coach attribution
• Fraud Prevention: Using IP addresses temporarily to prevent automated abuse and rate limit requests
• Legal Compliance: Meeting legal obligations and protecting our legitimate interests

Under GDPR, we process your personal data based on:

• Consent: For newsletter subscriptions and marketing communications
• Legitimate Interest: For analytics, training plan interaction tracking, search pattern analysis, website improvement, and affiliate tracking (Article 6(1)(f) GDPR)
• Contract Performance: When you submit inquiries or training plans

We use the following third-party services to operate our website:

These services may process your data in countries outside your jurisdiction. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where required.

• Newsletter Emails: Until you unsubscribe or request deletion
• Contact Form Data: Retained for 2 years for customer service purposes
• Analytics Data: Aggregated and anonymized data retained for 2 years
• Training Plan Interaction Data: Search queries, filter preferences, and click events stored anonymously for 2 years for trend analysis
• Session Data: Temporary browser storage cleared when you close your browser or after 24 hours
• Affiliate Click Logs: Server logs with timestamps and IP addresses retained for 90 days, then anonymized click data retained for 1 year for reporting
• IP Addresses: Not stored long-term. Temporarily logged for rate-limiting (24 hours), then discarded

Under GDPR (if you're in the EU/EEA) and CCPA (if you're in California), you have the following rights:

You have control over analytics tracking on our website. We respect your privacy choices and provide several ways to opt out:

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect and how it's used
• Right to delete personal information we have collected
• Right to opt-out of the sale or sharing of personal information
• Right to non-discrimination for exercising these rights

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis
• Secure hosting infrastructure with reputable providers

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us.

Your personal information may be transferred to and processed in countries other than your own, including the United States. We ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for certain countries
• Certification schemes and codes of conduct

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

If you have any questions about this privacy policy or want to exercise your rights, please contact us:

We will respond to your request within 30 days (or as required by applicable law).